Thursday, December 29, 2011
Wednesday, December 28, 2011
Wednesday, December 7, 2011
Sunday, December 4, 2011
Saturday, December 3, 2011
You can actually get 3 for under $20!
Wednesday, November 30, 2011
Saturday, November 26, 2011
Monday, November 21, 2011
Wednesday, November 16, 2011
Wednesday, November 9, 2011
The Accidental Industry Fashion show last Friday was a well orchestrated major fashion event, and nothing less. Kudos to the Producers Lacy Brunnette, Lucy Shay and Sarah Jae, they pulled off one hell of a production. Most of us, after we regained our speech, could only mutter "when's the next show"?????
Well, stay tuned kittens - it's in the works!
Pictured from the top: An elaborate collar look from Shu Shu maus, a layered lace gown by Magpie, and a black lace cocktail dress by Pink revolver, both available at vitae ;)
Wednesday, November 2, 2011
It's FINALLY here! The Accidental Industry Fashion Show will be THIS Friday and we can hardly wait. Lacy Brunnette, Lucy Shay and Sarah Jae Johnson have been dreaming, scheming and working nonstop to pull off what's looking to be a great event here in the East Village to kick off the holiday fashion season. The focus is party wear, and that's essential this time of year. Everyone knows, when you have the perfect dress lined up, the tinsel looks brighter, the cookies don't crumble and Santa's on his way.
Here's an exclusive: We asked Lacy/Lucy what was behind the name and here's the response. The Accidental Industry Fashion Show is inspired by underground fashion and the accidental discoveries that lead to high fashion innovation driven by the passion of the artists and its curators. Side note: I got into this business quite by accident, but that's just a coincidence, and a story for another time.
The show will feature collections from: Atomic Garage, Shu Shu Maus, Vitae Design Collective, Magpie, Raygun and Hill Vintage. Hair By Atelier and Eyecandy Artistry will be on make up.
There will be a silent auction to benefit Geez Louise! Young Women's Organization, and Van Holmgren (who also did the poster) has been setting the scene as only he can. Tickets are $12 at the door or $10 at Vitae and Raygun through Thursday evening. There will be a cash bar and after party at the venue. Must be 21+ to attend.
For more info check out the event Facebook page... https://www.facebook.com/event.php?eid=261346020576345
Wednesday, October 12, 2011
Maude Wren. Mod-ern. Modern Renaissance. There you go, the thought behind the name of Alicia Held-Morris's stunning jewelry line. It may just as well have been named for her granny Maude, as many of the components of these treasure-works are from generations ago.
In retrospect, we see the value and integrity of what was then costume jewelry...not usually taken very seriously, not very expensive, so there was lots and lots of it. Even at this level, by today's made in China in a hurry standards, these components are set apart as rarities and studies in fine design. Sprinkle on some patina and a mark or two of "experience", and you've got the stuff legends are made of.
Alicia assembles her pieces in much the same she would lay out a room, for she is a student of interior design...so you'll find your focal points, your nooks and fancies. A well designed piece is something to feel confident in. Something to come home to. The Maude Wren line can be found at Vitae Design collective.
Tuesday, September 27, 2011
Tuesday, September 20, 2011
Thursday, September 15, 2011
Monday, September 12, 2011
Sweet Marcel socks out of Portland are back for Fall at Vitae! The first crop are knee-hi's, great with boots or just about anything, and over the knee styles are coming soon.
Those of us that put in time in uniform at Parochial school well understand the power of the sock as a fashion statement. But have you considered lately, that all socks are not alike? Hopefully you can manage at least two in the daily mad-rush to get out the door, but that is not the point. Sweet Marcel socks are cute, cozy, and can set you apart....'cause they don't have them at Target, no-sirie.
We are Des Moines' exclusive outlet for this line and the supplies are limited, so be that girl - and be assured...you will rock them.
Thursday, September 8, 2011
We're thankful to you all, and would love to share some cake with you - along with some specials, giveaways and booby prizes - wow it's strange to see that in writing.
Thursday, August 18, 2011
Shu Shu Maus is back at Vitae and we're so excited about it! Come and shop the latest from duo designers, April and Sarah Jae on Friday September 2nd from 5-8pm. They're bringing an assortment of goodies, from vintage to handmade one of a kind accessories. Whether you're a flapper girl or fly girl at heart, they have you covered.
So sip on some cheap champagne or enjoy the champagne of beers, while you check out their new Indian Summer collection here at Vitae.
For more info check out the facebook event page- https://www.facebook.com/event.php?eid=255949571089803
We hope to see everyone at Vitae for First Fridays in the East Village!
Friday, August 12, 2011
When it comes down to it, we have to - or get to - live with the choices we make, and a lot of what we do here at Vitae comes down to our our fabric stash and how we use it.
If you're out thrifting and you spot a character exhibiting odd behavior like holding an upside down t-shirt to their waist while obsessively guarding a cart overflowing with styles your Grandma wouldn't touch, you may be in the presence of a Reconstruct Artist.
A strange bird, their field of vision is expanded to see the possibilities of things. They are extremely tactile, and often do a finger scan of racks, hoping for a certain texture or weight relative to fabric content to jump up, their eyes doing the minimal scan for palate and pattern of print. Their sense of smell can be quite diminished - they are very forgiving of stinky.
Hemlines, necklines and ill placed pockets are but challenges to be overcome, mere symptoms of the pre-rescue condition. . If a garment is damaged, out of time or just needs a lift, an adept re-designer (not unlike a physician or counselor), makes an assessment, some mental recommendations, and the path to recovery is set.
Following that train of thought, if harvesting awesome buttons is the only humane thing to do, well...that's the cycle of fashion.
Sunday, July 17, 2011
New merchandise is here from Los Angeles based independent designer Beata Dirycz from her latest collection. We have fun maxi dresses with gorgeous sheer fabric, a fun silk romper, and some playful tunic dresses. We are also caring her jewelry line for the first time. Beata's designs would be great for a date night, wedding, or outdoor event.
Saturday, July 16, 2011
This short sleeve tee is probably the most comfortable item of clothing ever. Seriously. It's 90% Modal Silk Jersey and 10% Silk so it's super soft. The slouchy pocket is a great detail too. We are carrying the tees for $38. We have gray and white stripe and navy. We also have the gray and white stripe tank for $34.
We are also excited to be carrying this lovely black vintage-inspired floral V-Neck. The comfort of a tee shirt, with the fun of a pretty print! We really love the rolled sleeves. We have this one at the store for $38.
Keep your eyes open for some new merchandise from Alternative Apparel in the future, along with some other great labels coming to Vitae!
Friday, July 15, 2011
Read the full article here or pick up this weeks issue.
We carry even more merchandise in the store with creepy crawlers on it for both Men and Women so come in and catch them before the fly (or crawl) away!