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Wednesday, June 26, 2013

Goood Vibrations

Feeling Good...Looking Good...

             Make it seamless and find your vibe in locally sourced style from Vitae.  We offer one of a kind and limited run options for the style conscious/generally conscious.

Pictured (from the top): Burden Child knit top with Girl Friday earrings,
Acanthus Apparel maxi with Girl Friday necklace
and Girl Friday Neon Bib.

Wednesday, June 19, 2013

Food Matters...

Well, here we are - it's finally Summer in the heartland, when our hearts turn towards healthy eating, gardening and the like.  Many of us are also cognizant of the political aspects of farming, consuming and eating.  Wherever you're coming from, some of these doings may be of interest to you.

The above urban farming tour is pretty self explanatory.  If you go to as I did, you'll find that they are a resource for things like community gardens, co-ops, matching surplus with need and other worthy endeavors.

The author of the book Foodopoly is speaking TONIGHT (Weds, 6/19) at Beaverdale Books at 6:30. Among other things, this book serves as a wake up call to the changing dynamics of farming, GMO and Pharma influences, and the need for grass roots involvement and change.

The emblem below is just cute - damn cute. Go bacon.

Friday, June 14, 2013

Blog Love: Here, Pretty Kitty

Jessi Allard, one of the fashion-forward masterminds behind the spunky blog Here, Pretty Kitty, rocked one of Vitae's own at a wedding earlier this season. The Pink Revolver dress, designed by the lovely Melissa Spreidon, looked fantastic for Jessi's summer shindig. We adore how she paired it with vintage finds for a funky retro vibe.

Thank you for your gorgeous posts and fashion inspiration. Keep up the good work Here, Pretty Kitty.

Tuesday, June 11, 2013

Father's Day: Bowties for Dad that we are "LoVan"

Get dad suited up with J. LoVan Bowties. Ties for Dad's Day are a classic (plus it's a hint that those stained white tees are not going to cut it). Unless he wants to pair the bowtie with the jank white tees — we are all about the  creative edge, so no judgement here.

While the bowtie is a male wardrobe staple, Julie, the designer behind LoVan, takes it beyond the realm of mundane with fun patterns that make her ties freakishly fashionable. She even provides a tutorial with the accessory, so even bowtie newbs can rock the look.

If you're still stuck on what to gift the papa in your life check out our other Vitae Father's Day faves...

Monday, June 10, 2013

Burden Child at Vitae

Burden Child is a local label with a following, though it's been a little hard to find.  We're glad to announce it's back at Vitae, and the gal behind it all can also be found in the shop this Summer, lending a hand and knitting knitting knitting.  
Lauren of Burden Child has a knack for form fitting knits and a taste for luxurious fabrics.  The Summer line, debuted at the recent Accidental Industry Fashion Show, is a cool collection that definitely throws off some heat. The sophisticated looks in ashy tones and neon hues can take you from city nights to the beaches of San Tropez...and they just might, we don't know.  Life can be damn pretty.
Shop the Burden Child Summer 2013 collection at Vitae design collective now.  

Photos courtesy of Des Moines Metromix.

Monday, June 3, 2013

Girl Friday/First Friday!

Girl Friday is your go to gal for understated statement jewelry that is incredibly affordable for one of a kind and hand selected pieces.  This is what makes shopping local a under the radar collection that any city girl would be all over.  Wearing Girl Friday is also a confidence booster - a pair of earrings being equivalent to 2 shots of vodka - add a necklace, and you'd better hire a car and tip them well.

We're so excited to get the Summer collection, set to debut at this weekend's First Friday event. Please join us and have first dibs, enjoy discounts, have a drink and see what else is new at Vitae and check out the other shops and great events going on in the Village.