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Thursday, May 31, 2012

First Friday in the East Village: 6-1

                                                        Pictured: Eden's planned June event.

First Fridays are back in full swing in the East Village.  Many spots are hosting great events (you may just have to "shop hop"!), and others are open extended hours on June 1st.

Here's a rundown of what's on our radar:

Ephemera  505 E. Locust  is hosting an opening reception for artist Kate Hiveley from 5 to 8 pm.  Her works will be on display through June.

Thee Eye  333 E. Grand #108  is showing Sou*ve*nirs: new works from artist Lee Ann Conlan.  The opening reception for this much anticipated installation will be Friday 6 to 10pm.

Raygun  400 E. Locust  Open till 7,  regular awesome hours.

Jett & Monkey's Dog Shoppe  503 E. Locust  Open till 7 - as always (tail wag)!

Fluxx Gallery  333 E. Grand #104  Check out the opening reception for Young Bloods, a group show.

Eden  418 E. 6th   Join them for BBQ and Peace Tree Brewing Company beer as they feature Men's products in honor of the guys in our lives. 

Domestica  321 E. Walnut  "Open a little later"...we'll see how long they can hold out before heading over to the BBQ on E. 6th...head over & make them busy!

Vitae   400 E. Locust #4   Open till 8pm or as long as Melissa can hold out before heading over to the Beer!

Next Month's First Friday will be the 4th of July we'll just see ;)

Tuesday, May 29, 2012

Wedding Season Styles

Wedding Season Template

The temperature is heating up, the flowers are in full bloom, and school is coming to an end. We all know what that means: Wedding Season.

Lucky for you, Vitae Design Collective has all sorts of wedding styles for your buying pleasure. Take for instance this adorable wedding set, found exclusively at Vitae. With a Suzabelle floral dress, Luxe Debris triangle necklace, Lindsey Sheeler Button earrings, Magpie vintage boots, and Vitae sunglasses, you'll be the the talk of the wedding. (Except, of course, for the bride!)

Stop in and peruse our racks for the perfect wedding style this season!

Friday, May 25, 2012

Fashion on the GO

You don't need to be Lo Lo Jones  to sport these tees...

Just be your average, good looking, style consious busy gal & you're on the team.

So grab one of these short sleeve hoodie tops from Jaytees & hit the ground running.

If you ARE Lo Lo Jones,   You GO girl...
                            we'll totally validate your parking anytime :)

See the full line at Vitae and

Tuesday, May 22, 2012

Acanthus Apparel

Acanthus Apparel

In the market for some stylish tanks, tees, hoodies, or dresses? Stop in to Vitae Design Collective and check out Acanthus Apparel today. Made by our own designer Alyssa Bowers, these comfy American Apparel tops with trendy Acanthus Apparel designs are sure to make you the best dressed guy or gal in town. Come see us today!

Friday, May 18, 2012

Acanthus Tees Brighten Up East Village

Finding yourself looking for a hot new tee? You'll find the perfect tops at Vitae Design Collective in the East Village.

Whether you like a feminine style...

Or something more suited for men...

Our Acanthus tees, made with American Apparel t-shirts, are sure to brighten your day and give you that breezy feeling to keep you feeling cool these warm Spring days, all for just $24.

Come by soon and snag one before its too late!

Thursday, May 17, 2012

This Just In: Julia LoVan Bowties

Does Vitae have fashionable bowties? I'm glad you asked!

Come check out our new stylish bowties from designer Julia LoVan.

With a wide array of patterns and colors to choose from, you won't be disappointed with Julia's pick of top quality fabric in the making of her choice bowties.

Also, don't forget to check out the latest issue of Juice Magazine by following this link:

Stop by today and let us know how much you love these striking bowties!

Thursday, May 10, 2012

Save the Date

We are pleased to announce that some of the designers at Vitae will be participating in this spring's fashion show with the Accidental Industry!
 In case you aren't familiar, 'the Accidental Industry Show is a semiannual, independent production that showcases the creative spirit and high-fashion design of Des Moines and the Midwest. '

Co-founders Lucy Shay and Lacy Brunette are both the beauty and brains behind the production and we can't wait to see what they have in store for us.

Save the date! - The show is 9pm on Saturday, June 16th at the Brenton Skating Plaza downtown.

you can follow show updates through the Accidental Industry's site, or facebook page

Wednesday, May 9, 2012

Sunny Sunshine Styling

In the Midwest, when the weather heats up & we can get away with just one layer of clothing - it's a very big deal.     So refresh your look & get outside already!
                                                                Acanthus Apparel tank
                                                                 Magpie Navajo sundress
Suzabelle dress
We've got the Spring essentials you need,  with styles and selection unique to the boutique experience.  Shop local - be awesome :)

Friday, May 4, 2012

First Friday Events

It's May 4th and you know what that means. First Friday in the East Village is officially underway. Although Vitae isn't hosting an event, the store will be open until 8 p.m. tonight. Below are just a few of the shops that will be hosting events. Come out, enjoy the warm weather and explore the area.

Artisans Jewelry is celebrating their third year in the East Village. Stop by for beer and wine and help celebrate their anniversary. 

Eden is bringing a little bit of the south to Iowa...Kentucky Derby style. The boutique will be hosting a launch party for Caldrea's newest fragrance, Palmarosa Wild Mint. Festive drinks will be served and Eden is offering a free gift with any Caldrea purchase of $25 or more. 

Fluxx Gallery... newest show, The Flying Buttress is My Friend by Edward Kelley. The event lasts from 7-10 p.m. and will run through May 31st. Go to for more information.

Thursday, May 3, 2012

It's That Time Of Year!

First Friday's is picking up where it left off last year and starting it's engine this coming Friday (May 4th). We will be open until 8pm and have some new things for you to fight over. 

Acanthus has a new print on the Alternative Apparel backless tee. 

Also, the Indian Print hoodie has been restocked!

New Pink Revolver! 

.... and Magpie! 

No matter what tickles your fancy, there's bound to be something that makes you double take. 

(Thank you Selma, Jake, and Joelle for making the shoot such a success!)