Press Release

Van Holmgren

Partner/Artist

Vitae Design Collective

400 East Locust Street  Suite 4

Des Moines, IA 50309

515-288-1349

FOR IMMEDIATE RELEASE:

Des Moines, Iowa, August 22, 2014

Media Contact: Alyssa Bowers, alyssabowers@live.com

Vitae Design Collective is pleased to announce that we are expanding our creative family by adding new local designers & artists to our store in the East Village.

After years of success east of the river in downtown Des Moines, Vitae has decided to partner with these makers to bring their loyal and future customers a wide variety of visual and functional pieces. Each partner has a history of continually creating solid pieces that stand out.

We look forward to continuing our great relationships by being open six day a week, participating in the First Friday art events, and the popular Holiday Promenade.

For more information, please visit http://vitaedesigncollective.blogspot.com/

The following people/company will be the new line-up:

ALYSSA BOWERS - ACANTHUS APPAREL

Alyssa Bowers, co-owner of Vitae, runs a clothing company with her husband Joshua called Acanthus Apparel. Stylish apparel printed with original artwork for the whole family, including the dog. Coming soon, handmade apparel featuring custom printed fabric.

www.acanthusapparel.com

MELISSA SPERIDON - PINK REVOLVER

Pink Revolver now in its 10th year as a small independent label focuses on easy going designs for girls and women. Vintage inspired designs and reconstructed one of a kind pieces are created by designer Melissa Speridon. The labels inspiration ranges from bright neon paisley prints of the 1960's to any old Rock-n-Roll t-shirt.

VAN HOLMGREN - ARTIST

As a local artist actively working for the past decade in Des Moines, Van Holmgren has brought a recognizable vibrant color palette and graphic imagery to this city. He captures the beauty and pride of our State Capitol or a colorful skull using stencils and found materials such as wood. Exhibiting across the country and his work in private collections in other countries he has built a solid foundation.

http://vanholmgren.wix.com/vanimalfarm

AMBER HATHAWAY - GIRL FRIDAY

Girl Friday:

understated statement jewelry.

one of a kind and hand selected pieces.

urban vintage adornments for the discerning fashionate

SARAH BEALS - ROCK N RECONSTRUCT

Sarah Beals, owner and designer of Rock N Reconstruct that began in Los Angeles, CA in 2005.  includes one of a kind fashions out of vintage t shirts, and dresses. Beals has created another line to compliment Rock N Reconstruct called Dame & Maiden, a cohesive, tailored and re-orderable collection that is fashion forward with vintage inspired cuts and prints. All materials are bought and all designs are made in the Des Moines, IA.

facebook.com/rock.n.reconstruct

HALEY BARR - HALEY JAI

Haley Jai is high quality fashion, handmade in the heart of the Midwest.  On trend designs & quality are key in each of our collections; from pencil sketch, to fabric choice, to the finished product in your hands. The HJ women’s collection includes classic silhouette dresses, casual maxi skirts, trendy leggings, tailgating scarves, and one-of-a-kind every day scarves. The baby/toddler collection includes comfortable, durable, yet fashionable leggings, cozy cowls, and vegan cork leather & ultra suede moccasins.