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Wednesday, October 12, 2011

Maude Wren: Jewels for an Old Fashioned Girl



Maude Wren.  Mod-ern.  Modern Renaissance.  There you go, the thought behind the name of Alicia Held-Morris's stunning jewelry line.  It may just as well have been named for her granny Maude, as many of the components of these treasure-works are from generations ago.

                                                             In retrospect, we see the value and integrity of what was then costume jewelry...not usually taken very seriously, not very expensive, so there was lots and lots of it.  Even at this level, by today's made in China in a hurry standards, these components are set apart as rarities and studies in fine design.  Sprinkle on some patina and a mark or two of "experience", and you've got the stuff legends are made of.  


 Alicia assembles her pieces in much the same she would lay out a room, for she is a student of interior design...so you'll find your focal points, your nooks and fancies.  A well designed piece is something to feel confident in.  Something to come home to.  The Maude Wren line can be found at Vitae Design collective.

Tuesday, September 27, 2011

Fall scarves....not winter yet!


      With alittle help from the remnants department in my sewing room I put together these versions of the eternity scarf. Not the warmest thing in your closet. But a nice accent piece for those outfits that need somthing and maybe for those girls that have offices that are in the arctic temps still. One made from  cotton lace, another from the remnants of some sweater material and the other a vintage cotton feed sac. They are thinner than average and very versitile.

Tuesday, September 20, 2011

Upcycled t-dresses for the littlest fashionista



      We have all seen what can be done to and with the wonders of an over sized t-shirt. And I am one who continues to be amazed at the creativity of others when it comes to upcycling vintage or whatever comes in the designers path. But theses were really fun and not like I would ideally prefer one to copy.....but fairly simple to construct. And check out the lil hambone modeling whata sport she was for her mamma.

Thursday, September 15, 2011

Monday, September 12, 2011

Socks: the Overlooked Accessory


Sweet Marcel socks out of Portland are back for Fall at Vitae! The first crop are knee-hi's, great with boots or just about anything, and over the knee styles are coming soon.

Those of us that put in time in uniform at Parochial school well understand the power of the sock as a fashion statement. But have you considered lately, that all socks are not alike? Hopefully you can manage at least two in the daily mad-rush to get out the door, but that is not the point. Sweet Marcel socks are cute, cozy, and can set you apart....'cause they don't have them at Target, no-sirie.

We are Des Moines' exclusive outlet for this line and the supplies are limited, so be that girl - and be assured...you will rock them.

Thursday, September 8, 2011

It's Birthday Time for Vitae!



You are invited to celebrate with us as we welcome our 3rd year together as Vitae Design Collective! We've loved and learned so much in this time, and have worked with some terrific folks. Seriously, we're more excited than ever to be involved in this DIY community which is growing up right along with us.


We're thankful to you all, and would love to share some cake with you - along with some specials, giveaways and booby prizes - wow it's strange to see that in writing.
Save the date! Bring a date! See you Friday, Sept 23rd from 6pm.

Thursday, August 18, 2011

Trunk Show! Trunk Show! Trunk Show!



Shu Shu Maus is back at Vitae and we're so excited about it! Come and shop the latest from duo designers, April and Sarah Jae on Friday September 2nd from 5-8pm. They're bringing an assortment of goodies, from vintage to handmade one of a kind accessories. Whether you're a flapper girl or fly girl at heart, they have you covered.

So sip on some cheap champagne or enjoy the champagne of beers, while you check out their new Indian Summer collection here at Vitae.

For more info check out the facebook event page- https://www.facebook.com/event.php?eid=255949571089803

We hope to see everyone at Vitae for First Fridays in the East Village!