Styling With Sweats

You don't need to shed your glamour when putting on the layers. Here are some examples of sweats with sex appeal from Acanthus Apparel (top 2) and Lovan (bottom photo).  Find these styles and more at Vitae Design Collective.

Designer Q&A: Julia LoVan

Meet Julia LoVan, the woman behind J. LoVan Designs, Trouvés and modeling agent at LVN Models. She is a ton of fun to hang out with, energetic, and talented. You can find her work (bowties & dresses) at our shop. Read on to find out Julia’s thoughts about Des Moines, tired fashion trends and what she has next for Vitae!

Introduce yourself 
I’m a designer and an agent for a new modeling and talent agency called LVN Models. 

How did you get started? 
My Mom is a seamstress. I grew up sewing random items by hand (Barbie clothes, pillowcases) I remember going to the library, checking out magazines and just reading every single thing. I would even read the advertisements. I was studying the pages, and I realized that others would just flip through the magazines. I had never thought I could have a career in fashion, living in the Midwest, so I just did sports and thought about being a teacher and a coach. 

Other major fashion demarcations are my college internship in London with Zandra Rhodes Enterprises, my jobs at Chan Luu and Core Clothing, helping start Hope in the City and being a part of LA Fashion Week and at the same time being able to work with some great groups like Falling Whistles, Raven + Lily, Mike Colon photography, and showing my line at Project Ethos fashion show in Hollywood which got me on the cover of California Apparel News.

End of Summer Sale

Suzabes and more 

Heidi Roland

These looks and more are on sale now at Vitae's Summer Clearance Event. Save 20% to 40 % while they last!

           Sale ends 9/15.

Suzabelle

Acanthus

Olivewood

Jaytees

Pink Revolver

Acanthus

Lovan

Bow Ties!

Julia Lovan not only graced us with her presence earlier this week, but ALSO three dresses and a handful of print happy bow ties. 

Not too savvy with the bow ties? Don't fret, each pair comes with instructional pictures.