Meet Joy, the designer behind jewelry line Be Joyful. Her fun and unique rings, earrings, and necklaces can be found in the shop. Read on to find out more about how she got her start, her favorite trends, and what she has next for Be Joyful!
Introduce yourself
Joy Hockensmith
How did you
get started?
I started making jewelry when I was young. My
Mother had an extensive jewelry collection and would ask me to fix the broken
pieces. Sometimes pieces could not be fixed and that left me with the challenge
of making them into something useful so that they can continue to be enjoyed. I
learned silversmithing at The Art Center.
What are
you up to now?
I just finished a bunch of “love” necklaces for
Vitae’s Valentine’s promotion. I’ll be making polymer flowers to add to pieces
I’ll have for spring.
What
statement is a person making when wearing your clothes?
When someone is wearing my jewelry, their
statement is that they enjoy quality and creativity. I make many pieces in many
styles, so the purpose may vary from fun to formal, whimsy to high fashion, but
with the commonality that it is always unique. I’m always honored to learn of
brides wearing my jewelry, I love that I have somewhat shared in their special
day.
How do you
define style/What is your personal fashion/style philosophy?
Style is how one wants to portray themselves. My
personal style? J. Crew meets Bollywood. I love classic New England, but love
the texture and artistry of Asian fabrics. My philosophy regarding fashion is
the less you care about trends, the more they seem to follow you.
Your top
style essentials are…?
Good shoes, good purse, nice coat.
What’s in
and what’s out?
IN: I heard
emerald green is Pantone’s color of the year. I like green.
Where do
you see your line in 5 years?
Where do I see my stuff in 5 years? Hopefully on
everyone!
Favorite
Current Trend?
My favorite current trend is that our youth is
less confined to it. I love that our young people are so much more encouraged
to find and display their own style. Makes me very hopeful for the future.
Trend that
you are sick of/could do without/overexposed?
Neon reminds me of summers in the 80’s. I’m over
that. There is no need for neon in my world.
Your
collection/brand in 3 words?
Happy. Thoughtful. Different
Vitae is…
Vitae is part boutique, part art gallery. They
offer a wonderful collection for someone seeking quality product that is truly
unique.
Des Moines
is…
small pond, big fish, but we have a really nice
pond and some really awesome fish
What’s next
for you?
I am looking forward to the opportunity to branch
out to other markets in other states
How can
readers contact you?
Etsy: www.bejoyful.etsy.com
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