It's Birthday Time for Vitae!

You are invited to celebrate with us as we welcome our 3rd year together as Vitae Design Collective! We've loved and learned so much in this time, and have worked with some terrific folks. Seriously, we're more excited than ever to be involved in this DIY community which is growing up right along with us.

We're thankful to you all, and would love to share some cake with you - along with some specials, giveaways and booby prizes - wow it's strange to see that in writing.
Save the date! Bring a date! See you Friday, Sept 23rd from 6pm.

Trunk Show! Trunk Show! Trunk Show!

Shu Shu Maus is back at Vitae and we're so excited about it! Come and shop the latest from duo designers, April and Sarah Jae on Friday September 2nd from 5-8pm. They're bringing an assortment of goodies, from vintage to handmade one of a kind accessories. Whether you're a flapper girl or fly girl at heart, they have you covered.

So sip on some cheap champagne or enjoy the champagne of beers, while you check out their new Indian Summer collection here at Vitae.

For more info check out the facebook event page- https://www.facebook.com/event.php?eid=255949571089803

We hope to see everyone at Vitae for First Fridays in the East Village!

Fabrics and those who LOVE them

When it comes down to it, we have to - or get to - live with the choices we make, and a lot of what we do here at Vitae comes down to our our fabric stash and how we use it.

If you're out thrifting and you spot a character exhibiting odd behavior like holding an upside down t-shirt to their waist while obsessively guarding a cart overflowing with styles your Grandma wouldn't touch, you may be in the presence of a Reconstruct Artist.

A strange bird, their field of vision is expanded to see the possibilities of things. They are extremely tactile, and often do a finger scan of racks, hoping for a certain texture or weight relative to fabric content to jump up, their eyes doing the minimal scan for palate and pattern of print. Their sense of smell can be quite diminished - they are very forgiving of stinky.

Hemlines, necklines and ill placed pockets are but challenges to be overcome, mere symptoms of the pre-rescue condition. . If a garment is damaged, out of time or just needs a lift, an adept re-designer (not unlike a physician or counselor), makes an assessment, some mental recommendations, and the path to recovery is set.
Following that train of thought, if harvesting awesome buttons is the only humane thing to do, well...that's the cycle of fashion.

Beata Dirycz

New merchandise is here from Los Angeles based independent designer Beata Dirycz from her latest collection. We have fun maxi dresses with gorgeous sheer fabric, a fun silk romper, and some playful tunic dresses. We are also caring her jewelry line for the first time. Beata's designs would be great for a date night, wedding, or outdoor event.

Alternative Apparel at Vitae

We are happy to be offering a small selection of Alternative Apparel at Vitae. You've already seen and felt the soft fabrics and great fit of these clothes being used for Acanthus Apparel's designs, but now we are carrying a rack of basics from Alternative Apparel.




This short sleeve tee is probably the most comfortable item of clothing ever. Seriously. It's 90% Modal Silk Jersey and 10% Silk so it's super soft. The slouchy pocket is a great detail too. We are carrying the tees for $38. We have gray and white stripe and navy. We also have the gray and white stripe tank for $34.


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We are also excited to be carrying this lovely black vintage-inspired floral V-Neck. The comfort of a tee shirt, with the fun of a pretty print! We really love the rolled sleeves. We have this one at the store for $38.

Keep your eyes open for some new merchandise from Alternative Apparel in the future, along with some other great labels coming to Vitae!

Featured in Juice

In this week's issue of Juice, 3 items from Vitae are featured in the write up about the new insect trend.



Read the full article here or pick up this weeks issue.
We carry even more merchandise in the store with creepy crawlers on it for both Men and Women so come in and catch them before the fly (or crawl) away!

Upcoming Events

There are a lot of exciting upcoming events you don't want to miss out on.
First up, we have Market Day on Saturday July 30th. Market Day is always a good place to find handmade crafts, gifts, and more.

Don't forget our Trunk Show with Jaytee's on Friday August 5th from 6-9pm here at Vitae. There will be a chance to meet the designer, prizes, food, and expanded Jaytees merchandise. Jaytee's will also be premiering and exclusive version of the popular "I Run" tissue tee for women at this event! This is an exclusive edition of the "I Run" shirt and quantities are limited, so don't miss out!

Jaytee's is hosting a Model Search on Sunday August 14th at Twinstown from 2-4 pm. Do you have what it takes to be the new face of Jaytee's? Stop out and get your photo taken by Megan Kathleen Photography and see! No modeling experience required.